How Ninja’s new deal with Adidas shows gamers are just like your favorite athlete
Photo credit should read JOHANNES EISELE/AFP/Getty Images We’re watching Ninja change people’s perceptions in real time. Ninja is changing how the average person thinks about gamers in a way that hasn’t been done before, and didn’t seem possible for a long time. Tuesday, he announced a deal with Adidas. It’s not his first big endorsement — he’s partnered with Samsung and Red Bull previously, both pretty big names. He also recently left Twitch to stream on Mixer in a huge snag for Microsoft. No shortcuts. Only long days. Never let…
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