As a professional marketer, you probably understand the basics
of
social media marketing
and how it functions. But this doesn’t
mean you’re not going to run into obstacles. You may be using
high-quality images, engaging with your audience, and staying
up-to-date on the latest social media trends, but maybe you’re
not achieving the online success you hoped with some of your
campaigns. Though you’ve crossed out the obvious errors,
something still isn’t working. Well, it’s time to take a closer
look. Here are five tips to improve your social media
advertising.

Narrow your focus

Many social media advertisers make the mistake of joining a
variety of platforms they’re unable to support frequently. If
your client is a law firm, for example, linkedin
advertising
is probably one of the platforms on your list. But,
does your client also need Pinterest, Twitter, Facebook, and
Instagram? Keep in mind who their target audience is and focus on
platforms which cater to that specific audience. It’s easy to get
carried away and lose track of the goal.

Lack of authenticity

As a social media advertiser, you’re aware of the importance
of engaging with the audience via platforms. Interacting and
following individuals on social media are crucial. But is your
engagement genuine with your audience? Engaging is one thing, but
if the audience feels a lack of authenticity, they’ll withdraw
their trust. Yes, you’re an advertiser, but you’re also a
person. Don’t get sucked into the business side and lose
personability
. No one wants to feel as if they’re being
“sold” to.

Don’t rely on interns

It’s easy to say, “oh, I’ll just give this to my intern to
figure out,” but it’ll be more damaging for you in the
long-run. Of course, you should let someone with a fresh pair of
eyes get involved. However, you know the complexities of social
media advertising. When it comes to testing, analysis, and
strategy, do not leave it in the hands of an intern. Instead, let
them focus on bringing
new and fresh ideas
to the table.

Switch things up

If you’re sticking to a strategy which has worked for other
clients previously, it’s time to switch things up. Of course, you
want to keep the audience on their toes. But this means you’ll
need engaging and new content. Content curation is essential for
all platforms, but most of the content out there has been redone
thousands of time. Use websites like Reddit or Hacker News to find
underground and fresh content for your audience, content which
hasn’t been circulated yet.

Let an expert read your metrics

If possible, get a fresh pair of eyes to look over your metrics.
If you’re looking at something for too long, it’s easy to miss
the obvious. Another professional advertiser can do an analysis,
and see if there’s something wrong. You know the saying, “two
heads are better than one.” Seeking the advice of another
professional is always a good idea.

Though social media advertising appears to be easy, you know the
challenges which come with the job. Try out these tips, and see if
your social media engagement changes.

The post
5 Social Media Tips For Professionals
appeared first on
Social Media
Explorer
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